Your destination for Under the Sun® watches - fast, free tracked shipping w/ FedEx Express available worldwide free tracked shipping w/ FedEx Express worldwide


Founded in 2012, Under the Sun is proudly a New Zealand company with a strong design philosophy and innate appreciation for aesthetics.

Our Timepieces

Every aspect of our watches has been extensively researched, sampled and finely considered, including but not isolated to dial concepts that we can guarantee wont be found anywhere else. Our schist and névé concept dials pay homage to New Zealand, our home, an example of art imitating nature. Each intricacy has been manipulated by hand and with our commitment to quality we have pursued the highest finish possible. All aspects of our watches have been through the same rigorous process, whether it concerns our elegant tiered case design, 5 jewel Swiss Made movement, domed sapphire lens, genuine Italian calfskin bracelet or piano lacquered presentation box, you can be assured of its thoughtful application.

A Watch for every occasion

We are of the opinion that luxury and versatility do not have to be mutually exclusive. And we believe people should look great keeping track of their most precious possession: their time. The understated elegance of our timepieces make them the perfect partner regardless if you're dressing casual or chic, attending a black tie event or simply meeting for a night out with friends. Whatever your engagement an Under the Sun timepiece is the perfect companion.

Our Story

All stories have a beginning and ours starts somewhere slightly obscured from where we are today. Under the Sun saw it’s first light back in late 2012 when the company’s Director, Luke, began researching, drawing and utilising his background in Computer Design and Photography to bring Under the Sun to life. In December 2012 Under the Sun launched with one pair of sunglasses named the Lancaster. Over the following two years Under the Sun grew it’s roster of sunglass designs, began shipping out to stores and savoured it’s first taste of success.

Mid 2014 began with the sketching of ideas for a watch, in completely uncharted ground but absolutely obsessed with the concept Under the Sun began to look into watch design, three months later the 60SQ had been drafted. Consisting of a lugless three tiered case design to be built from 316L Stainless Steel, housing a Japanese Miyota movement and boasting a carefully considered dial expressing perfect line weight through all it’s elements. It was our first foray into the world of watch making and we were hooked.

2016 ushered in a new trajectory for Under the Sun, after having built the world’s only Rimu Sunglasses we made a move to channel our energies and commit our efforts solely to watch making. Our latest incarnation, the Progeny wrist watch is the fruit of our labour. All elements of our design process have been elevated, resulting in a watch that we are incredibly proud of. A signal of our commitment to produce the highest quality timepieces. As our company continues to grow and evolve we seek to push our boundaries and build better than we have done before. We look forward to sharing our further endeavours with you.

Our Commitment to You

Your our number one priority. We wholly understand that without you there is no Under the Sun. Each and every one of you are our first and best ambassadors. What we create, you breathe life to. And for our part we will strive to serve you as well as you serve us. We’re always available, anytime around the clock, if you need assistance, have a question or just want to say hi or thanks, we'll be here. We know you will love your new timepiece, it's detailing, it's finishing and the obvious
care that has gone into creating it.